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ACMICEC
2003
ACM
125views ECommerce» more  ACMICEC 2003»
14 years 5 months ago
A heuristic bidding strategy for multiple heterogeneous auctions
Online auctions are increasingly being used as a medium to procure goods and services. As the number of auction sites increases, however, consumers will inevitably want to track a...
Patricia Anthony, Nicholas R. Jennings
ICDE
2009
IEEE
124views Database» more  ICDE 2009»
15 years 2 months ago
Shared Winner Determination in Sponsored Search Auctions
Abstract-- Sponsored search auctions form a multibillion dollar industry. Search providers auction advertisement slots on search result pages to advertisers who are charged only if...
David J. Martin, Joseph Y. Halpern