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    ICDE
    2009
    IEEE
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    Shared Winner Determination in Sponsored Search Auctions
    15 years 1 months ago
    Shared Winner Determination in Sponsored Search Auctions
    Download  www.cs.cornell.edu
    Abstract-- Sponsored search auctions form a multibillion dollar industry. Search providers auction advertisement slots on search result pages to advertisers who are charged only if...
    David J. Martin, Joseph Y. Halpern
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