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35
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ICEB
2004
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Business
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ICEB 2004
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Negative Reputation Rate as the Signal of Risk in Online Consumer-to-consumer Transactions
14 years 29 days ago
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zlin.ba.ttu.edu
Previous online reputation research has been focused on the effects of positive and negative reputations on trust formation, trading price, and probability of sale. We propose tha...
Dahui Li, Zhangxi Lin
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