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ECIS
2000
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Information Technology
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ECIS 2000
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Pricing in Network Effect Markets
14 years 24 days ago
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is2.lse.ac.uk
According to literature, penetration pricing is the dominant pricing strategy for network effect markets. In this paper we show that diffusion of products in a network effect marke...
Oliver Wendt, Falk von Westarp, Wolfgang Köni...
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