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SIGECOM
1999
ACM
83views ECommerce» more  SIGECOM 1999»
13 years 11 months ago
Enhancing privacy and trust in electronic communities
A major impediment to using recommendation systems and collective knowledge for electronic commerce is the reluctance of individuals to reveal preferences in order to nd groups of...
Bernardo A. Huberman, Matthew K. Franklin, Tad Hog...