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    AMI
    2009
    Springer
    126views Artificial Intelligence» more  AMI 2009»
    Adaptive User Profiles in Pervasive Advertising Environments
    14 years 1 months ago
    Adaptive User Profiles in Pervasive Advertising Environments
    Download  www.pervasive.wiwi.uni-due.de
    Abstract: Nowadays modern advertising environments try to provide more efficient ads by targeting costumers based on their interests. Various approaches exist today as to how infor...
    Florian Alt, Moritz Balz, Stefanie Kristes, Alirez...
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