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37
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WECWIS
2008
IEEE
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ECommerce
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WECWIS 2008
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On Providing One-to-One Marketing with Customers' Privacy in Stationary Retail
14 years 6 months ago
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www.informatik.uni-freiburg.de
Electronic commerce has provided retailers with effective instruments to deploy one-to-one marketing over the internet. While the increasing use of sensors, RFID tags and other te...
Jens Strüker, Rafael Accorsi, Günter M&u...
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