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KDD
2009
ACM
146
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KDD 2009
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Online allocation of display advertisements subject to advanced sales contracts
14 years 3 months ago
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www.stanford.edu
In this paper we propose a utility model that accounts for both sales and branding advertisers. We first study the computational complexity of optimization problems related to bo...
Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenji...
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