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    Measuring the effectiveness of display advertising: a time series approach
    13 years 6 months ago
    Measuring the effectiveness of display advertising: a time series approach
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    We develop an approach for measuring the effectiveness of online display advertising at the campaign level. We present a Kalman filtering approach to deseasonalize and estimate ...
    Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kw...
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