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    2002
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    Motivating Human-Agent Interaction: Transferring Insights from Behavioral Marketing to Interface Design
    13 years 11 months ago
    Motivating Human-Agent Interaction: Transferring Insights from Behavioral Marketing to Interface Design
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    The understanding of consumer interaction with online EC Websites is one of the big current challenges for online marketers. The present paper investigates what drives and impedes...
    Sarah Spiekermann, Corina Paraschiv
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