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34
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HICSS
2002
IEEE
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Biometrics
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HICSS 2002
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Measuring and Assessing Online Store Image: A Study of Two Online Bookshops in the Benelux
14 years 5 months ago
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www.hicss.hawaii.edu
The objectives of the research project described in this paper are (1) to develop reliable and valid measures for the components of online store image, and (2) to examine the infl...
Hans van der Heijden, Tibert Verhagen
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