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HICSS
2007
IEEE
112views Biometrics» more  HICSS 2007»
14 years 5 months ago
Stay out of My Forum! Evaluating Firm Involvement in Online Ratings Communities
As online review systems become increasingly prevalent it is imperative for companies to evaluate their involvement in online ratings. Despite the widespread popularity of online ...
Neveen Farag Awad, Jian Zhang