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HICSS
2007
IEEE
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14 years 5 months ago
Stay out of My Forum! Evaluating Firm Involvement in Online Ratings Communities
As online review systems become increasingly prevalent it is imperative for companies to evaluate their involvement in online ratings. Despite the widespread popularity of online ...
Neveen Farag Awad, Jian Zhang
WWW
2008
ACM
15 years 5 days ago
How to influence my customers?: the impact of electronic market design
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
Nan Hu, Ling Liu, Bin Chen, Jialie Shen