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    TRUST
    2010
    Springer
    159views Security Privacy» more  TRUST 2010»
    The Role of Soft Information in Trust Building: Evidence from Online Social Lending
    15 years 2 months ago
    The Role of Soft Information in Trust Building: Evidence from Online Social Lending
    Download  www1.inf.tu-dresden.de
    We analyze empirical data of Germany’s largest online social lending platform Smava.de to exemplarily study the contribution of unstructured, ambiguous, or unverified informatio...
    Stefanie Pötzsch, Rainer Böhme
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