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    Building Online Trust through Socially Rich Web Interfaces
    13 years 8 months ago
    Building Online Trust through Socially Rich Web Interfaces
    Download  dev.hil.unb.ca
    This paper investigates how human warmth and sociability (social presence) can be integrated through the Web interface to positively impact online trust. An empirical study was und...
    Milena M. Head, Khaled Hassanein
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