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    GI
    2009
    Springer
    178views Theoretical Computer Science» more  GI 2009»
    Modelling Missing Values for Audience Measurement in Outdoor Advertising Using GPS Data
    13 years 9 months ago
    Modelling Missing Values for Audience Measurement in Outdoor Advertising Using GPS Data
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    Abstract: GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test pe...
    Michael May, Christine Körner, Dirk Hecker, M...
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