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    HICSS
    2002
    IEEE
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    Para-social Presence: A Re-conceptualization of 'Social Presence' to Capture the Relationship between a Web Site and Her Visitor
    14 years 5 months ago
    Para-social Presence: A Re-conceptualization of 'Social Presence' to Capture the Relationship between a Web Site and Her Visitor
    Download  www.hicss.hawaii.edu
    The primary purpose of this paper is to describe the theoretical underpinnings of the construct Para-social Presence (PSP). Para-social presence refers to the extent to which a me...
    Nanda Kumar, Izak Benbasat
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