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    2011
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    On Expressing Value Externalities in Position Auctions
    12 years 11 months ago
    On Expressing Value Externalities in Position Auctions
    Download  www.eecs.harvard.edu
    Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...
    Florin Constantin, Malvika Rao, Chien-Chung Huang,...
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