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    Leveraging a Social Network of Trust for Promoting Honesty in E-Marketplaces
    13 years 11 months ago
    Leveraging a Social Network of Trust for Promoting Honesty in E-Marketplaces
    Download  www3.ntu.edu.sg
    Abstract. In this paper, we examine a trust-based framework for promoting honesty in e-marketplaces that relies on buyers forming social networks to share reputation ratings of sel...
    Jie Zhang, Robin Cohen, Kate Larson
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