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    MOBISYS
    2004
    ACM
    241views Computer Networks» more  MOBISYS 2004»
    Bluetooth and WAP Push Based Location-Aware Mobile Advertising System
    14 years 11 months ago
    Bluetooth and WAP Push Based Location-Aware Mobile Advertising System
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    Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high targeting possibilities. We introduce a novel B-MAD system f...
    Lauri Aalto, Nicklas Göthlin, Jani Korhonen, ...
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