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114
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SIGECOM
2006
ACM
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ECommerce
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SIGECOM 2006
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The dynamics of viral marketing
15 years 9 months ago
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www-personal.umich.edu
We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the ...
Jure Leskovec, Lada A. Adamic, Bernardo A. Huberma...
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