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    JECR
    2002
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    Why Users Choose Particular Web Sites Over Others: Introducing a "Means-End" Approach to Human-Computer Interaction
    13 years 10 months ago
    Why Users Choose Particular Web Sites Over Others: Introducing a "Means-End" Approach to Human-Computer Interaction
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    means-end theory, widely used in market research, identifies three levels of abstraction
    Deepak Prem Subramony
    claim paper
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