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    EOR
    2011
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    The effects of sensitization and habituation in durable goods markets
    13 years 6 months ago
    The effects of sensitization and habituation in durable goods markets
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    : We develop a model to study the impact of changes in price or quality sensitivity on the firm as it introduces multiple generations of a durable product where unit costs are a co...
    Guilherme Liberali, Thomas S. Gruca, Walter M. Niq...
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