With smart-phones becoming increasingly commonplace, there has been a subsequent surge in applications that continuously track the location of users. However, serious privacy conc...
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
This paper outlines the privacy concerns in the CrossCommunity Reputation (CCR) model for sharing reputation knowledge across communities. These privacy concerns are discussed and...
In 2002, we established a baseline for Internet users’ online privacy values. Through a survey we found that information transfer, notice/awareness, and information storage were...
Because of privacy concerns, agents may not want to reveal information that could be of use in problem solving. As a result, there are potentially important tradeoffs between main...
Location-based services (LBS), enabled by advances in mobile and positioning technologies, have afforded users with a pervasive flexibility to be uniquely addressable and to acces...
Abstract. This paper examines the use of surveys in measuring privacy concerns in ubiquitous computing environments. Two evaluation techniques are used to study the privacy concern...
RFID tags are being widely employed in a variety of applications, ranging from barcode replacement to electronic passports. Their extensive use, however, in combination with their ...
Abstract. As the popularity of social networks expands, the information users expose to the public has potentially dangerous implications for individual privacy. While social netwo...
This article discusses how the deployment of personalized systems is affected by users’ privacy concerns and by privacy legislation. It shows that these impacts are substantial a...