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HICSS
2007
IEEE
114views Biometrics» more  HICSS 2007»
14 years 5 months ago
Consumers' Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking
The best recommender system is useless if consumers are not interested in its recommendations. Hence it is vital for e-commerce operators who apply recommender systems to get insi...
Nicolas Knotzer, Maria Madlberger