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    CHI
    2009
    ACM
    93views Human Computer Interaction» more  CHI 2009»
    Product interest and engagement scale, beta (pies-beta): initial development
    15 years 1 months ago
    Product interest and engagement scale, beta (pies-beta): initial development
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    We report a work in progress: development and initial validation of the Product Interest and Engagement Scale (PIES), a short assessment instrument measuring consumer interest in ...
    Christopher N. Chapman, Michal Lahav, Edwin Love, ...
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