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KDD
1999
ACM
237views Data Mining» more  KDD 1999»
14 years 3 months ago
Using Association Rules for Product Assortment Decisions: A Case Study
It has been claimed that the discovery of association rules is well-suited for applications of market basket analysis to reveal regularities in the purchase behaviour of customers...
Tom Brijs, Gilbert Swinnen, Koen Vanhoof, Geert We...