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    JTAER
    2008
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    Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
    13 years 11 months ago
    Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
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    The main purpose of the paper is to explore and discuss the influence of product type on customer interaction in electronic commerce. We have conducted two qualitative case studie...
    Karin Axelsson
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