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164
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ICMB
2007
IEEE
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ICMB 2007
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Estimating the Capacity of the Location - Based Advertising Channel
15 years 9 months ago
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Delivering “relevant” advertisements to consumers carrying mobile devices is regarded by many as one of the most promising mobile business opportunities. The relevance of a mo...
Gyözö Gidófalvi, Hans Ravnkj&aeli...
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