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    IEEE
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    Virtual Experiential Marketing on Online Customer Intentions and Loyalty
    14 years 9 months ago
    Virtual Experiential Marketing on Online Customer Intentions and Loyalty
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    Advances in information and web technologies have open numerous opportunities for online retailing. The pervasiveness of the Internet coupled with the keenness in competition amon...
    Jashen Chen, Russell K. H. Ching, Margaret Meiling...
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