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    ECIS
    2003
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    The impact of prior online shopping experience on future purchasing channel choice
    14 years 27 days ago
    The impact of prior online shopping experience on future purchasing channel choice
    Download  is2.lse.ac.uk
    This paper discusses the direct and indirect effects of online shopping experience on selecting and the intention to select the Internet as the purchasing channel. The theoretical...
    Jonna Järveläinen
    claim paper
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