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36
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JTAER
2006
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JTAER 2006
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Shopping Online or Not? Cognition and Personality Matters
13 years 11 months ago
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www.jtaer.com
E-commerce has brought both opportunities and challenges to Internet marketers. One challenge facing the marketers is to "convert" Internet users who are reluctant to bu...
Sophia Wang, Simon Wang, Ming T. Wang
claim paper
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