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    WINE
    2007
    Springer
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    Auctions with Revenue Guarantees for Sponsored Search
    14 years 5 months ago
    Auctions with Revenue Guarantees for Sponsored Search
    Download  theory.stanford.edu
    We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
    Zoë Abrams, Arpita Ghosh
    claim paper
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