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39
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WWW
2009
ACM
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Internet Technology
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WWW 2009
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Online expansion of rare queries for sponsored search
15 years 8 days ago
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www2009.org
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovi...
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