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    SIMVIS
    2007
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    Market Research Using a Virtual Test Store on Gaming Technology
    14 years 1 months ago
    Market Research Using a Virtual Test Store on Gaming Technology
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    We present the market research tool ShelfAware which implements a virtual test store of a grocery store using gaming technology available on PCs. The purpose of ShelfAware is to s...
    Wolfgang Leister, Ingvar Tjøstheim, Joachim...
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