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    Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach
    13 years 11 months ago
    Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach
    Download  www.stat.uiowa.edu
    Product recommendation models are key tools in customer relationship management (CRM). This study develops a product recommendation model based upon the principle that customer pr...
    Sangkil Moon, Gary J. Russell
    claim paper
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