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SIGECOM
2006
ACM
112views ECommerce» more  SIGECOM 2006»
14 years 6 months ago
The dynamics of viral marketing
We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the ...
Jure Leskovec, Lada A. Adamic, Bernardo A. Huberma...