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    IFIP12
    2009
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    Mining Retail Transaction Data for Targeting Customers with Headroom - A Case Study
    13 years 10 months ago
    Mining Retail Transaction Data for Targeting Customers with Headroom - A Case Study
    Download  cns.bu.edu
    We outline a method to model customer behavior from retail transaction data. In particular, we focus on the problem of recommending relevant products to consumers. Addressing this ...
    Madhu Shashanka, Michael Giering
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