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    ICDM
    2006
    IEEE
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    Keyword Generation for Search Engine Advertising
    14 years 5 months ago
    Keyword Generation for Search Engine Advertising
    Download  www-cs-students.stanford.edu
    Keyword3 generation for search engine advertising is an important problem for sponsored search or paidplacement advertising. A recent strategy in this area is bidding on nonobviou...
    Amruta Joshi, Rajeev Motwani
    claim paper
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