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    HICSS
    2003
    IEEE
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    "Applying TAM to E-Services Adoption: The Moderating Role of Perceived Risk"
    14 years 5 months ago
    "Applying TAM to E-Services Adoption: The Moderating Role of Perceived Risk"
    Download  www.hicss.hawaii.edu
    Consumer adoption of e-services is an important goal for many service providers, however little is known about how different consumer segments perceive and evaluate them for adopt...
    Mauricio Featherman, Mark A. Fuller
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