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    SDM
    2004
    SIAM
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    Visualizing RFM Segmentation
    14 years 24 days ago
    Visualizing RFM Segmentation
    Download  www.cs.iastate.edu
    Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
    Ron Kohavi, Rajesh Parekh
    claim paper
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