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    Expressive Banner Ad Auctions and Model-Based Online Optimization for Clearing
    14 years 2 months ago
    Expressive Banner Ad Auctions and Model-Based Online Optimization for Clearing
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    We present the design of a banner advertising auction which is considerably more expressive than current designs. We describe a general model of expressive ad contracts/bidding an...
    Craig Boutilier, David C. Parkes, Tuomas Sandholm,...
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