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    Dynamic cost-per-action mechanisms and applications to online advertising
    15 years 7 days ago
    Dynamic cost-per-action mechanisms and applications to online advertising
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    We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
    Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra
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