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37
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WWW
2007
ACM
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Internet Technology
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WWW 2007
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Brand awareness and the evaluation of search results
15 years 1 months ago
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www2007.org
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...
Bernard J. Jansen, Mimi Zhang, Ying Zhang
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