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    IC
    2003
    190views Applied Computing» more  IC 2003»
    An Analysis of Web Documents Retrieved and Viewed
    14 years 28 days ago
    An Analysis of Web Documents Retrieved and Viewed
    Download  faculty.ist.psu.edu
    The placement of Websites in ranked retrieval and the viewing patterns of Web search engine users is a crucial issue for Web site owners and Web search engines. However, little la...
    Bernard J. Jansen, Amanda Spink
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    KDD
    2009
    ACM
    153views Data Mining» more  KDD 2009»
    Predicting bounce rates in sponsored search advertisements
    15 years 2 days ago
    Predicting bounce rates in sponsored search advertisements
    Download  www.bayardo.org
    This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
    D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
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