The information on the World Wide Web is growing without bound. Users may have very diversified preferences in the pages they target through a search engine. It is therefore a chal...
Qingzhao Tan, Xiaoyong Chai, Wilfred Ng, Dik Lun L...
Cloaking is a search engine spamming technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to users browsin...
Search Engines today often return a large volume of results with possibly a few relevant results. The notion of relevance is subjective and depends on the user and the context of ...
When search engine users have trouble finding information, they may become frustrated, possibly resulting in a bad experience (even if they are ultimately successful). In a user ...
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
Search engines have turned into one of the most important services of the Web that are frequently visited by any user. They assist their users in finding appropriate information. ...
Web Search is one of the most rapidly growing applications on the internet today. However, the current practice followed by most search engines – of logging and analyzing users...
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
This paper reports results from a failure analysis (i.e., incorrect query construction) of 51,473 queries from 18,113 users of Excite, a major Web search engine. Given that many d...
Search engines are useful because they allow the user to nd information of interest from the World-Wide Web. These engines use a crawler to gather information from Web sites. Howev...