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89
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ICDE
2009
IEEE
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ICDE 2009
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Shared Winner Determination in Sponsored Search Auctions
15 years 1 months ago
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www.cs.cornell.edu
Abstract-- Sponsored search auctions form a multibillion dollar industry. Search providers auction advertisement slots on search result pages to advertisers who are charged only if...
David J. Martin, Joseph Y. Halpern
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