Information needs are rarely satisfied directly on search engine result pages. Searchers usually need to click through to search results (landing pages) and follow search trails b...
Search trails mined from browser or toolbar logs comprise queries and the post-query pages that users visit. Implicit endorsements from many trails can be useful for search result...
Search trails comprising queries and Web page views are created as searchers engage in information-seeking activity online. During known-item search (where the objective may be to...