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    IJMMS
    2008
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    Avatars in social media: Balancing accuracy, playfulness and embodied messages
    14 years 14 days ago
    Avatars in social media: Balancing accuracy, playfulness and embodied messages
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    This paper examines how users negotiate their self-presentation via an avatar used in social media. Twenty participants customised an avatar while thinking aloud. An analysis of t...
    Asimina Vasalou, Adam N. Joinson, Tanja Bänzi...
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