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    2006
    ACM
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    Truthful auctions for pricing search keywords
    14 years 5 months ago
    Truthful auctions for pricing search keywords
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    We present a truthful auction for pricing advertising slots on a web-page assuming that advertisements for different merchants must be ranked in decreasing order of their (weighte...
    Gagan Aggarwal, Ashish Goel, Rajeev Motwani
    claim paper
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